Going into some form of partnership with a bigger brand can
be an enormous opportunity for a startup and take at least some of the heat off
when you’re first setting out.
However, the actual partnership deal can itself be strewn
with hidden dangers, and the validation, press, prestige and growth you assumed
would follow from a successful partnership may not be so immediately
forthcoming as you’d imagined. Just getting a foot in the door often takes
tremendous amounts of time and effort, and then after the contract is signed
the delivery of real, mutual value can also be a challenge.
But partnerships with big brands can and do work well when
approached intelligently and with no undue expectations of magical
transformations suddenly taking place. Here are a few points to take on board
when considering such an arrangement yourself.
Press isn’t everything
Getting the word out about your business does not in itself
guarantee success. Increased press coverage can in fact be a mere passing
spike, and everyone can cite examples of where massive press launches led to
complete failure only months later. Press should be seen as a means to other
ends such as fundraising, but going into partnership for this reason alone
would not be cost or time-effective, as well as a sad waste of resources that
could better be spent elsewhere.
Contact the right advocates
Thoroughly investigate the advocate company’s business goals, mandate and experience of similar projects before committing. Just
because a small group of enthusiasts in the organisation have shown an interest
doesn’t necessarily mean that the key players are on board, and they are the
ones who will ultimately sign off the Det ar enkelt att lara sig spela spelautomater
pa natet , och om du ar helt ny som spelare sa kan du valja att spela dina
forsta rundor genom att bara satsa pa ett enkelt nummer. deal.
