You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. And to make it even more difficult, the traditional marketing strategies don’t always work.
Startup marketing is a whole different science. How so? The secret is properly combining the right channels: Content Marketing and PR.
So, starting from the beginning, here’s the complete Startup Marketing Manual.
Before you start laying bricks, you need a solid foundation. A successful startup marketing strategy follows that same principle. Before you jump into marketing your startup, make sure you have the following bases covered.
1. Choosing a Market
It’s easy for startup founders to believe the whole world will love their products. After all, founders eat, sleep and breathe their products. The reality is that only a small portion of the population is interested in your product.
If you try to market your startup to everyone, you waste both time and money. The key is to identify a niche target market and go after market share aggressively.
How do you choose a market? There are four main factors to consider:
- Market Size – Are you targeting a regional demographic? Male? Children? Know exactly how many potential customers are in your target market.
- Market Wealth – Does this market have the money to spend on your product?
- Market Competition – Is the market saturated? As in, are their many competitors?
- Value Proposition – Is your value proposition unique enough to cut thru the noise?