Friday, December 28, 2012
The 10 Biggest Small Business Startup Mistakes & How You Can Avoid Them
The 10 What Not To Do’s When Starting Your New Business
#1: Not Anticipating Your Customers’ Potential Needs
If you decided to open up a cake business, did you even consider that a good number of your future customers will also need to have the goods delivered to them as well?
Many businesses entail additional needs aside from their core product or service. If you can’t provide this yourself, coordinate with a third party to make your respective services a seamless package for your clients.
Taking the time to plan ahead will add to customer satisfaction and avoid headaches before they happen.
#2: Jumping The Gun
Although skimping on the essentials (e.g. a reliable computer) is a no-no, it’s dangerous to squander all of your resources at once. Allow yourself enough time to make the inevitable mistakes that will help you refine your business plan.
Give your business time to evolve organically and hold off on spending too much capital in the beginning. In the long run, you’ll need the financial leverage to make the necessary adjustments after you’ve experienced the hands-on feel of your business.
#3: Not Having A Unique Selling Point
Surprisingly, an alarming number of new business owners ignore this piece of startup advice. Everything starts with a vague idea, but you won’t get far if you haven’t refined exactly what you want your business to do.
To help you with this, think of the top three problems that your product or service solves. Being very specific about these fundamental goals adds clarity to your business goals and focuses your limited resources in the right direction.
4. Starting Without An Online Presence