Defining your ideal client is the first step to generating quality, qualified leads with your marketing.
The second step is to communicate with your ideal clients effectively — and about your ideal clients effectively.
It’s very difficult for consumers to refer their friends, family, and colleagues to you and your business if they aren’t sure who you serve or what exactly you specialize in. Likewise, it’s difficult for them to see if they are a great fit for your product, program and service.
If you want to succeed in business, you must communicate who you serve, what you do, and how you can help them in a simple, easy to understand, clear way.
Here are 5 marketing tips to help you communicate to, with, and about your ideal clients and target market:
Ideal Client Communication Tip 1: Once you know who your ideal client is, don’t sit around and wait for them. Go out and find them
Just because you open your doors for business, launch a website, or print a business card, doesn’t mean that you will have any business. No one can hire you ($$$), buy from you ($$), learn from you ($) or join your list if they don’t know you exist. It is your job as a business owner to find your market, customers, and clients, and let them know that you exist and that you can help.
Ideal Client Communication Tip 2: Share who your ideal client is with everyone
It’s critical that you know who your ideal client is, AND it’s critical that your network and audience also know who your ideal client is. When your audience knows who your ideal client is, they can more quickly and easily identify themselves or a friend as a good fit to work with you, and it will be easier for people to refer others to you.