Saturday, September 21, 2013

Financial Advice for Startup Businesses

Starting a business can be both daunting and invigorating. But sometimes enthusiasm for the new company can cause us to overemphasize one aspect of our startup business while neglecting other parts of it.

One of the worst elements to overlook is the finances of the business. This happens all too often when entrepreneurs get too far ahead of themselves and overconfident in the success of their service or product. Unfortunately, money-related matters spell the downfall of nearly every startup that fails.

Here are 4 financial tips for anyone looking to capitalize on a new idea.

1. Curb your spending.
It’s easy to overspend or spend on the wrong things, especially in the beginning phase of your company. During this time, every penny counts and running out of capital can spell the end of your dream, or perhaps your investors taking over and giving you the boot.
Every time you’re about to spend the company money, ask yourself if the money you’re about to spend is going to directly benefit the business. There are very few “business” lunches, tickets to ballgames, and showy gifts that will bring in customers, develop business, and bring needed revenue into your company. Spend wisely to help your business have a fighting chance.

2. Learn about the cash flow.
Entrepreneurs can get so caught up in the creation of a product or the marketing of a service and can lose sight of the finer financial details of the company. Even if financial matters aren’t necessarily your strong suit, it is definitely in the best interest of your company that you know a few basic things about your cash flow. Primarily, where does your company’s cash come from and where is it spent. 

Having detailed conversations with your bookkeeper, accountant, or chief financial officer (CFO) about these things will help you stay on top of your company’s cash flow. You don’t want to have to answer to investors that you don’t know or understand your revenues or expenses.