Marketing is a full time job, and when you’ve got a newborn
startup on your hands, strategic marketing is key. With the competition in the
startup scene at an all time high, calculated marketing tricks can either make
or break a new company. As a new startup, money for large scale marketing
campaigns isn’t always in over abundance, so how does a company market big on a
small budget? Believe it or not, you don’t have to break to bank to properly
execute some effective marketing strategies. So for those of you in need of
some creative guidance to get your marketing strategy off the ground, here are
10 marketing tips for startups.
1. Hire a Marketing Division
Before getting your marketing strategy off the ground, the
first step is to build a strong and savvy team. Whether you have one
dedicated employee focused solely on marketing, or a team of staff building and
strategizing new marketing campaigns, having a marketing division is a must. If
you ask a startup owner what his schedule is for the day, you’re most likely
going to get a jam packed list of to-do’s. With so much on a startup founder’s
mind, marketing is one important task that often gets overlooked. So, if you
want to successfully market your startup, first be sure that you have a
reliable team whose job description includes developing, and deploying daily
marketing strategies.
2. Choose your Target Audience
Sometimes that great concept, or idea you have in your head
just won’t fly with the masses. One of the most important steps to effective
marketing, especially in the startup world, is to choose your target audience
wisely. No offense, but you’re not Coca Cola. Unless you are an internationally
recognized brand, a marketing strategy that attempts to appeal to the entirety
of the general public is surely going to flop.
