Never in our
collective lifetimes has it been better to be a startup. Coming out of the
economic disaster a few years ago, it became clear that recovery would be on
the shoulders of small business. Entrepreneurs are truly the backbone of our
economy, way of life and the American dream.
We've got a perfect
storm happening that is making the success of startups much more tangible. Here
are three reasons why it's the perfect time to be starting your own business:
1. Young and old --
everyone's on board. The generation gap is alive and well, and it's serving the
entrepreneur. Baby boomers are recreating their careers hand-over-fist, while
the far younger millennials are rejecting traditional career paths in pursuit
of something more personal and meaningful. The result is a constant flow of
fresh thinking, startup ideas, and talent to make them all happen.
2. You don't have
to do it alone. While many say the internet has made location irrelevant, I'd
disagree. Perhaps geographic location -- as in what city you live in -- is no
longer relevant, when it comes to setting up shop, everyone still needs a place
to work. That's why we are seeing really cool new office spaces for startups
pop up in major entrepreneurial cities. Places like Capital Factory in Austin
or Alley NYC in New York offer entrepreneurs a place to hang their hat, connect
with other small businesses and add some form of infrastructure to their
company. These hot new places have become a way for startups to share resources
and ideas, hopefully propelling their businesses forward in a location that
will help their success.
3. There's no end
to marketing opportunities. Social media is a complex place for the
entrepreneur, but if you make the effort to get you and your company name out
there, you'll reap a wealth of benefits.
